Trenkwalder

New Ways of Work and Life

Trenkwalder is a vibrant brand that connects people and supports them by improving their lives and professional situation. This is expressed in three essential design principles that structure the brand identity and the entire corporate communication both internally and externally: Partnership, openness, individuality. The principles follow the principles of user centricity and simplify the implementation of an image with a high recognition value. They offer a lot of creative freedom and flexibility, which at the same time corresponds to a new understanding of corporate branding.

The combination of the areas of work and life in the visual world reflects the understanding of work of a new generation. At the same time, the brand values can be experienced visually. The brand is accessible and personal in the field of tension between individual and social interaction as well as between work and urban lifestyle. The combination of group, individual and detail shots in different work and life situations creates a story that tells the multifaceted story of the significance of work in our lives.

By simplifying and systematizing the appearance as well as the content, media can now be efficiently implemented in all channels and all touchpoints of the brand can be coordinated with corresponding image material and text modules. This applies to external communication in the B2B and B2C sectors as well as to internal communication (e.g. employer campaigns and social media).